Warner Bros. Entertainment’s newly formed low-budget and reality studio, Warner Horizon Television, has named Telepictures executives David Auerbach senior VP of alternative programming and Alan Saxe senior VP of business affairs.

Before taking his new post Mr. Auerbach served as senior VP of prime-time programming and new media for Warner Bros.’s Telepictures Productions, where he oversaw “The Bachelor” franchise and the launch of the AOL/Telepictures entertainment Web site TMZ.com. Before his new post with Warner Horizon Mr. Saxe served as a consultant to independent television production companies.

The announcement, made Monday by Warner Bros. Television President Peter Roth, also confirms the new venture will be taking over existing prime-time network reality projects from its sister production company, Telepictures Productions.

As previously reported in TelevisionWeek, Mike Fleiss’ Next Entertainment’s overall deal with Telepictures as well as all subsequent installments of “The Bachelor” reality television franchise will shift and now be with Warner Horizon Television.

Before joining Telepictures in 1991 Mr. Auerbach held a variety of positions at Viacom Productions, including VP posts in both drama development and current comedy programming. He previously served as executive VP of Alan Landsburg Productions and was the first employee at Aaron Spelling Productions.

Before that, he was executive VP at Telepictures Productions. Mr. Saxe served as executive VP of business and legal affairs at Warner Bros. Domestic Television Distribution. Before that he held positions at Warner Bros. Television and Lorimar Television.

In addition, reality television producers Lisa Levenson and Scott Einziger, who have deals with Next Entertainment, will now develop programming for Warner Horizon, while Brooke Karzen will work with Mr. Auerbach on the development of reality programming.