Bravo Lines Up Sponsors for ‘Project Runway’

Jun 14, 2006  •  Post A Comment

The key sponsors of the third season of Bravo’s “Project Runway” will be Macy’s, L’Oreal Paris, Saturn, Orbitz, TRESemme and Delta Airlines.

The ad deals were announced Wednesday by the cable channel, Miramax Television and the Weinstein Company.

Different advertisers have different levels of involvement with the show and its digital offerings. L’Oreal, Saturn and Macy’s get product integration deals and presences on air and online. A 2007 Saturn Sky Roadster will be one of the prizes the winner gets on the series.

Orbitz will be featured on-air. TRESemme will have product integration on the show and an online presence. Delta will appear in product integrations on the air.

Elle magazine returns as the series publishing partner.

Season three of “Project Runway” premieres July 12 at 10 p.m. ET/PT.