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‘Broken’ Breaks AMC Ratings Record

Jun 27, 2006  •  Post A Comment

Part one of AMC’s four-hour original Western “Broken Trail” was seen by 9.8 million total viewers, according to Nielsen Media Research, marking a ratings record for the network.

The program was the most-watched cable movie since TNT’s 2001 Western “Crossfire Trail,” which was seen by 12.5 million total viewers. “Broken Trail,” which starred Robert Duvall in AMC’s first original movie, was the highest-rated show on television Sunday night among total viewers.

“Our established leadership in the Western genre, combined with the first-rate talent on this project, made ‘Broken Trail’ the ideal vehicle to launch AMC’s expansion into high-profile originals,” said Ed Carroll, president of AMC.

Among younger demographics, however, viewership was less striking. The telecast had a median age of 60 and was seen by 2.3 million 18 to 49-year-old viewers.