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Frieda, ‘Devil’ to Sponsor WE’s ‘Bridezillas’

Jun 6, 2006  •  Post A Comment

The third season of WE’s “Bridezillas” will be sponsored by John Frieda’s Luminous Color Glaze and 20th Century Fox’s “The Devil Wears Prada,” the network said Tuesday.

As a sponsor, Frieda will get billboards, customized tune-in spots, online mentions and inclusion in WE’s monthly newsletter. “The Devil Wears Prada” will get promotional wraps and WE will show clips from the movie, which is scheduled to be released June 30. The wraps will be posted online at WE.tv, along with a link to the movie’s site and a banner ad.

Financial terms of the deal were not disclosed.

WE plans to launch new episodes of “Bridezillas” June 11.