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NBC Universal Names Naylor Digital Media Sales Chief

Jun 20, 2006  •  Post A Comment

Peter Naylor has been promoted to head of NBC Universal digital media sales. Mr. Naylor, formerly senior VP of sales for NBCU’s iVillage, will oversee company-wide digital media sales for NBCU.

Mr. Naylor will report to Beth Comstock, president of NBC Universal digital media and market development, and Keith Turner, president of NBC Universal sales and marketing.

“Peter, and the talented NBC Universal digital sales team that he leads, will work with new and existing clients to develop unique marketing programs that utilize the resources of all NBCU’s digital media properties, helping them to maximize the effectiveness of their respective campaigns,” Ms. Comstock said in a Tuesday statement.

Before coming to iVillage, Mr. Naylor served as VP of sales, eastern region and national agency relations, for Terra Lycos. Mr. Naylor has also served as eastern sales director for Wired Digital Interactive, an online pioneer of commercial publishing, and held advertising sales positions with Vanity Fair and Spin magazines and at radio stations WSSH in Boston and WSRO in Marlboro, Mass.