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Toyota to Sponsor CMT Summerfest Concert Specials

Jun 6, 2006  •  Post A Comment

Toyota will sponsor a series of three one-hour concert specials on CMT originating from the annual Summerfest music festival in Milwaukee.

The concerts will originate from Summerfest 2006 and will feature Hank Williams Jr. on July 14, Lynyrd Skynyrd on July 15 and Dierks Bentley on July 16. The specials will run at 8 p.m. (ET).

“Country music is the fabric of America,” said Steve Jett, national truck advertising and engagement marketing manager for Toyota Motor Sales, in a statement. “We’re new to the country music scene so we wanted to partner with the very best, and CMT is the perfect media partner for the Toyota brand. We’re thrilled to be the presenting sponsor of CMT at Summerfest 2006.”