A&E Nets to Gauge Response to Ads

Jul 28, 2006  •  Post A Comment

A&E Television Networks has signed a deal with IAG Research, which will measure consumer engagement with programs, advertising and product placement on AETN’s channels, including A&E and The History Channel.

“It is imperative that AETN deliver more value to our clients,” said Nick Febrizio, senior VP, research and strategy, AETN. “We strongly believe that engagement is a powerful complement to other tools AETN uses to measure advertiser effectiveness.”

IAG measures viewer response to programs, ads and product placements every night as they are televised. IAG’s program engagement service covers every TV program, every night on 19 leading television networks.

The research company’s other TV clients include CBS, Fox, NBC, The WB, UPN, Bravo, ESPN, Food Network, FX, HGTV, Lifetime, TBS, TNT and USA. IAG also works for marketers including Toyota, American Express, General Motors, Procter & Gamble, Verizon, Johnson & Johnson, Home Depot and Merck & Co.