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Electronics Association Joins HD Promotion Push

Jul 17, 2006  •  Post A Comment

The Consumer Electronics Association is allying with the National Cable & Telecommunications Association and the Cable & Telecommunications Association for Marketing to promote the spread of high-definition television.

The CEA and the other trade organizations will work together to educate the public about the coming switch to high-definition TV, Gary Shapiro, president and CEO of the CEA, said Monday at a panel discussion hosted by TelevisionWeek Publisher and Editorial Director Chuck Ross.

The groups will put together a task force to set marketing strategy for expanding high-definition TV use, Mr. Shapiro said. The federal government has mandated a switch to HD by February 2009 and committed $1 billion to help consumers buy converter boxes for their analog sets.

“It’s not a question of if HD become ubiquitous, it’s a matter of when,” said HDNet founder Mark Cuban, who participated in the panel in Boston, where CTAM is holding its annual summit.

The number of high-definition sets sold annually has doubled from 2005 to total more than 18 million, Mr. Shapiro said.