Fox Sells Out All-Star Game

Jul 6, 2006  •  Post A Comment

Fox said it has sold out the advertising time in next week’s Major League Baseball All-Star Game.

The network said it got rate increases in the mid- to high-single-digit range on a cost-per-thousand-viewers basis. An industry source estimated the game brings in more than $25 million in ad revenue.

Thirty-five percent of commercials in the game are accounted for by MLB corporate sponsors, including General Motors, whose Chevrolet division will be the title sponsor for Fox’s pre- and post-game coverage for the second consecutive year.

Other companies buying ad time in the game include Pepsi, Taco Bell, Anheuser-Busch, Holiday Inn and Nestle. Holiday Inn and Nestle are newcomers to the midseason classic.

“Advertiser demand for this year’s All-Star Game paced well ahead of last year, and that enabled us to sell out almost two weeks before the game,” said Jon Nesvig, president of sales for Fox Broadcasting Co.