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Gotuit Media Introduces Internet Video Site

Jul 24, 2006  •  Post A Comment

Video-on-demand software firm Gotuit Media is jumping into the Internet video waters, the company announced Monday.

Gotuit introduced Gotuit.com, a broadband video Web site that leverages the search technology Gotuit has relied on for its VOD navigation tools in use by cable operators such as Time Warner.

The new service loads online videos quickly, aiming to give users the same feel they can get by changing channels on television. The site includes content in categories such as music, news, sports and entertainment.

Gotuit will face a slew of competition in this area from existing players such as MSN, Google and Yahoo, all of which are aiming to be the top destinations for video on the Web.

Gotuit President Mark Pascarella said he is pinning his hopes on the company’s search technology, which makes it easy to find videos.

Video search has become a critical issue for online video providers, which are trying to find ways to make it easier for users to find the clips they want.