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Internet Takes Lion’s Share of Q1 Ad Spending Increase

Jul 17, 2006  •  Post A Comment

Advertising spending rose 5.6 percent in the first quarter of 2006, compared with the same quarter a year ago, according to Nielsen Monitor-Plus.

In a report released Monday, Nielsen said Internet spending was the biggest gainer, jumping 46.4 percent, followed by Spanish-language TV, with a 14.3 percent increase.

With a boost from the 2006 Winter Olympics, network TV registered an 11.1 percent gain. Spot TV in the top 100 markets rose 4.8 percent and spot TV in the smaller markets edged up 0.6 percent.

Cable TV showed a slight 0.2 percent rise.