MySpace Places Among Top Video Sites

Jul 12, 2006  •  Post A Comment

MySpace.com ranked among the top video destinations on the Internet in June, reflecting growth in the social networking Web site’s membership.

News Corp.’s MySpace, where users post profiles that include videos, music and text, ranked third among video sites, according to Nielsen Net Ratings, which recently added MySpace’s video page to its index. That change bumped Google Video down one notch from May.

Visits to YouTube, the most-used video-sharing Web site, dipped from the previous month. MSN remained the second-most popular video-sharing site in June, according to Nielsen Net ratings, logging 11.1 million visitors, little changed from May.

User numbers and rankings among the top video-sharing sites typically shift from month to month. The growth in the popularity of socializing on the Internet propelled MySpace’s entry into the top rankings and points up the appetite for making and viewing home-made videos among the site’s devotees.

Video sites are keeping their visitors for longer stays with a mix of short clips generated by users or material copied from established media outlets like TV networks.

The 19.6 million YouTube visitors in June spent an average of about 28 minutes on the site, up from 17 minutes in May, according to Nielsen Net Ratings.

Metacafe, which features more adult content than some other video sites, kept users on its site longest in June, with an average stay of almost 30 minutes. Break.com, which remained the seventh-most visited site in June, posted the third-longest stays among users, with the average user spending 18 minutes on the site.

YouTube has experienced small declines in visitation in the past. The June slip may be partly attributable to the fact that high school and college users are on summer break, said Brian Haven, a senior analyst with Forrester Research.

“They may either be traveling, or don’t have broadband access at home,” he said.