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USA’s ‘Monk’ to Integrate Buick Lucerne

Jul 27, 2006  •  Post A Comment

USA Network will integrate the Buick Lucerne sedan in five upcoming episodes of “Monk” as part of a sponsorship agreement.

The Lucerne makes its first appearance on August 4. In the show, Sharon Lawrence plays a real estate agent who hires the lead character, Mr. Monk, to investigate a scratch on her Buick. In a later episode, Mr. Monk’s assistant Natalie drives a Lucerne.

Buick will also be the exclusive sponsor of the Monk Web site, monk.usanetwork.com. The car will be integrated into one level of the “Monk’s Mind Game” on the site.