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Acura to Sponsor ‘Net Cam’ in Tennis Tournament

Aug 3, 2006  •  Post A Comment

Acura will sponsor a “net cam” during The Tennis Channel’s coverage of the Acura Classic tennis tournament.

The Acura Net Cam will debut Thursday and be used on the channel through the double final on Sunday. The network says viewers will be able to see angles they have never seen before in women’s tennis, with an on-court view of the competition and close-ups as tennis balls clear the webbing.

The sponsorship ensures that Acura will be mentioned within coverage of matches. The automaker will also be mentioned in pre-tournament tune-in spots on the network and a series of vignettes tied to the event