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‘Break,’ ‘Vanished’ Win Fox Repeat-Laden Night in Adults 18 to 49

Aug 22, 2006  •  Post A Comment

Fox launched the 2006-07 season early with modest debuts Monday for its sophomore drama “Prison Break” and its new one-hour series “Vanished,” which won Fox a night in the adults 18 to 49 ratings demographic when most of its competition was repeats.

“Prison” won the 8 p.m. (ET) hour with a 3.7 preliminary national rating in adults 18 to 49, a number that includes live viewing and same-day viewing via digital video recorders, according to Nielsen Media Research. That was down 20 percent from its two-hour debut last season.

While the numbers for its new Monday lineup are hardly anything for Fox to cheer about, especially considering the repeat competition, the early launch has the two shows premiering at a time when Households Using Television levels are traditionally at their lowest.

“Prison” did increase half-hour to half-hour, growing from a 3.6 at 8 p.m. to a 3.9 at 8:30 p.m.

“Vanished” also won its time period, scoring a 3.0 in the demo, beating out the only other original programming for the night at 9 p.m.—NBC’s finale of “Treasure Hunters” (2.5).

“Vanished” was down 20 percent from its lead-in and 40 percent from the second half of the “Prison” premiere last season. The abduction thriller “Vanished” was also down its own half-hour to half-hour, declining from a 3.1 to a 2.9.