CBS to Stream 20th, Warner Bros. TV Series on innertube

Aug 24, 2006  •  Post A Comment

CBS has reached a deal with program suppliers Warner Bros. Television and 20th Century Fox Television to stream episodes of selected prime-time series for free on CBS’s broadband channel, innertube.

Starting in September, the first four episodes of 20th Century Fox’s freshman drama “Shark” and returning series “How I Met Your Mother” and “The Unit” will be available for a week following their CBS broadcast.

The first four episodes of Warner Bros.’ debuting CBS shows “The Class” and “Smith,” as well as the returning comedy “The New Adventures of Old Christine,” will be available on the same terms.

The agreement does not include any deal for episodes being sold electronically. Both studios stressed the for—free availability as a marketing and promotional move only.

“It’s because of our strong relationships with our partners at Warner Bros. and [20th Century Fox] that we were able to come to this first-of-its-kind agreement, which recognizes the great opportunities available for both networks and studios in connecting the television and online platforms,” Nancy Tellem, president of CBS Paramount Network Television Entertainment Group, said in a statement.

“We are committed to marketing opportunities that are strategic and forward-thinking for our broadcast partners,” Warner Bros. Television Group President Bruce Rosenblum said in a statement.

“This new initiative with innertube is the latest example of our strategy of building audiences for our series by furthering their exposure in the online space.” said 20th Century Fox TV Presidents Dana Walden and Gary Newman in a statement.

CBS previously announced innertube will provide every episode of the three “CSI” series, “NCIS” and “Numb3rs” for free viewing on innertube for four weeks following their initial network broadcast, while episodes of “Jericho” and “Survivor” will be available on innertube for the entire season.