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ESPN Scores Multimedia Soccer Deal

Aug 4, 2006  •  Post A Comment

On the heels of improved ratings for its World Cup coverage, ESPN said Friday it reached a multimedia agreement for the rights to Major League Soccer.

The agreement with Soccer United Marketing, which represents MLS, runs through 2014. Financial terms were not disclosed.

Under the agreement, ESPN2 will televise 26 regular-season and three playoff MLS matches each year—all in prime time and on Thursdays. ABC will present the league’s three biggest events: the season-opening match, the All-Star game and the MLS Cup.

MLS content will also be available on ESPN’s other platforms, including ESPN International, ESPN360, Mobile ESPN and ESPN Deportes. Highlights will be available on those outlets during and after the games.

ESPN and ABC hold rights to soccer’s World Cup through 2014.