Fox Streaming Shows on Station Web Sites

Aug 18, 2006  •  Post A Comment

Fox is putting episodes of some of its prime-time series on the Web sites of Fox-owned stations in nine markets.

Fox on Demand, which started quietly Friday, is scheduled to be announced Monday by Fox Digital Media. There is no charge to users.

Toyota is the exclusive sponsor of the launch of Fox on Demand, which uses a downloadable video player dubbed Full Throttle that was created by Fox Interactive Media’s Stations Group.

The initial streaming offerings will include episodes of Fox series from previous seasons and new episodes from returning series “Prison Break” and “Bones” after they air on the network. Other series involved include “The Loop,” “American Dad” and “Stacked.”

The Fox-owned stations in New York, Los Angeles, Boston, Dallas, Tampa, Orlando, Birmingham, Ala., and Greensboro, N.C., are participating in the program that capitalizes on the station group’s recently beefed up Web sites.

The difference between Fox on Demand and the after-air options offered by ABC, CBS and NBC is that this is the first time the streaming takes place on the local Web sites, not at the network level.