MTV to Purchase Atom Entertainment

Aug 9, 2006  •  Post A Comment

Viacom’s MTV Networks has agreed to acquire Atom Entertainment for $200 million, building its online entertainment portfolio.

Atom Entertainment has two online game sites, Shockwave.com and AddictingGames.com, and two film and video sites, AtomFilms.com and AddictingClips.com.

MTVN has been trying to build its online business and has made a number of acquisitions recently, including XFire, Y2M, GameTrailers.com, iFilm and Neopets.

“This acquisition is right on the money with our digital strategy,” said Tom Freston, CEO of Viacom. “It adds great scale with users, improves our growing casual gaming position, and brings a world-class digital video library and a fantastic management team.”