Fox Stations Unveil Multiplatform Dating Business

Sep 19, 2006  •  Post A Comment

Fox Television Stations plans to make dating a multiplatform business that will attract viewers to a program titled “My Dating Place” and drive traffic to stations’ Web sites by bringing together people in their hometowns.

The show, which will air five nights a week, will launch in Phoenix on Fox-owned MyNetworkTV station KUTP-TV. After a shake-out, the show will roll out to other Fox-owned stations.

“My Dating Place” was created and will be executive produced by John Terenzio, whose experience includes network news, cable sports and syndication. Mr. Terenzio has formed Tri-American Productions to produce this show and to offer consulting, production and programming services with traditional and new media applications, but he also will continue to executive produce “Judge Joe Brown” for Paramount Domestic Television.

In the announcement of “My Dating Place” on Tuesday, Frank Cicha, senior VP of programming for Fox Television Stations, said it is “a continuation of our efforts to link our television stations, digital properties and viewers in an exciting, interactive experience.”

Mr. Terenzio said, “Until now, dating shows have been national in nature and more about showmanship than function. However, today’s audience is aggressively seeking to fully participate in content and do more than just cast a vote or buy a product. ‘My Dating Place’ is a way for viewers in every community to be served with a positive, interactive television experience.”