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GSN Plans Vocabulary Competition for Teens

Sep 27, 2006  •  Post A Comment

GSN said Wednesday it is launching a National Vocabulary Championship along with a “Win With Words” public service campaign aimed at engaging high school students in language arts.

Students can enter the National Vocabulary Championship by taking an online test. In some markets, Comcast, Cablevision and Time Warner are sponsoring local events in which student can take an entry exam at their schools. The top scorers will enter a qualifying competition in New York, and the finals will take place in February and be televised on GSN at a later date. The winner earns a $40,000 educational savings plan.

GSN will air “Win With Words” public service announcements that promote the importance of words in daily life. The ads feature celebrities including Whoopi Goldberg, Tom Bergeron, Jeff Probst, Chuck Woolery and Shandi Finnessey.

The effort is sponsored by Neutrogena, Mead School Supplies, Sharpie and Sony Card. The American Heritage Dictionary is the official dictionary of the competition. The competition is also being promoted by Friendster.com, Bolt.com and Teenfreeway.com.

The Princeton Review will provide study materials for students, including sample tests, a word of the day, contest-related podcasts of words and other materials online at Winwithwords.com.

“We created the NVC in the hopes that it will become a cultural phenomenon and get people from all over the country excited about the power of a good vocabulary, and understand that a great vocabulary is the key to their opportunities in life,” said Dena Kaplan, senior VP of marketing for GSN, who created and is overseeing the program.