I-play Offering NBC’s ‘Office’ on Mobile Platforms

Sep 21, 2006  •  Post A Comment

NBC Universal and mobile entertainment company I-play are offering on-demand scenes from the NBC comedy series “The Office” on mobile platforms. The agreement with NBC’s Universal Mobile Entertainment makes one- and two-minute scenes from “The Office” available in North America later this year.

Costs for the service have not been set yet, although it may allow for a pay-per-download model or be a monthly subscription. Any 3G-capable handset should be able to access the offer.

“Offering select video clips from popular television series like ‘The Office’ is one way that NBC Universal is looking to extend our audiences’ experience with the brand,” Jeremy Laws, senior VP of Universal Mobile Entertainment, said in a statement. “We look forward to working with I-play, who has been a key strategic partner for us as we address consumers’ growing appetite for mobile video content.”