Kickoff for NBCSports.com

Sep 4, 2006  •  Post A Comment

As it adds NFL football on-air, NBC is also looking to play in the big leagues online.

NBC Universal is relaunching NBCSports.com this week and has acquired AllStar Stats/Rotoworld.com to power its Web content, aimed at fantasy sports enthusiasts. Terms of the deal were not disclosed.

Charter advertisers are Toyota, Sprint and Vonage.

At launch, the site will offer in-depth information and analysis of pro football, featuring video, blogs, e-mail and chat with its on-air commentators including John Madden, Cris Collinsworth, Sterling Sharpe, Jerome Bettis, Peter King and Andrea Kremer. The site will be promoted during “Sunday Night Football” and will have integrated features such as “player of the day voting” that can be activated on-air, online and via mobile phones.

Though it won’t have access to in-game highlights, NBC Sports has made arrangements with affiliates to exchange Web features for video, including pre- and postgame interviews with players and coaches.

The site also will offer extensive coverage of Notre Dame football, including exclusive pre- and postgame shows that will be webcast live from South Bend, Ind.

NBC has staffed up an online editorial team and plans coverage of other sports, whether or not they’re broadcast by NBC. Eventually the site will incorporate NBC’s heavyweight coverage of the Olympics.

“The online sports market doesn’t show any signs of slowing down,” said Gary Zenkel, president of NBC Olympics and executive VP of strategic partnerships for NBC Sports. “Clearly there’s a terrific amount of page views generated by ESPN, Fox and CBS SportsLine. We think a share of that market will be attracted by NBC’s brand and the assets we offer the sports fan and the Internet sports consumer.”