MyNetworkTV Dramas See Declines in Week 2

Sep 27, 2006  •  Post A Comment

Both of MyNetworkTV’s new limited dramatic series “Desire” and “Fashion House” saw declines in adults 18 to 49 and total viewers in their second weeks on the air.

At 8 p.m. (ET) from Monday, Sept. 11 through Sept. 15, “Desire” scored an average 927,000 viewers, down from 1.2 million in its first week, numbers that include live viewing plus same-day viewing via digital video recorders, according to Nielsen Media Research. In adults 18 to 49, “Desire” dropped from a 0.4 rating in its first week to a 0.3 in its second.

At 9 p.m., “Fashion House” averaged 1.1 million viewers its second week, down from an average 1.3 million its first week. In adults 18 to 49, “Fashion House” declined from a 0.5 to a 0.4 week to week.