NBCU, Affiliates Launch Broadband Marketplace

Sep 12, 2006  •  Post A Comment

NBC Universal and its broadcast affiliates said Tuesday they have launched the National Broadband Co., known as nbbc, a marketplace designed to connect content and Web site owners with advertisers.

Randy Falco, president and chief operating officer of NBC Universal Television Group, said, “Nbbc allows both NBC Universal and our partners to create revenue by exposing their content to a larger audience than we each could achieve individually.”

Nbbc will sell ads, and content and Web site owners will be paid each time that content is viewed. Charter advertisers are Procter & Gamble and JP Morgan Chase.

The digital units of NBC Universal, including its stations, sports, news and entertainment divisions, as well as iVillage, will participate in nbbc. NBC affiliates are also included.

Also contributing content and sites are About.com, Access Hollywood, A&E Network, The Artists Den, The Biography Channel, Blastro, Break.com, CNET, CODE.TV, CSTV, Forbes.com, The History Channel, The Horror Channel, HowStuffWorks, IGN Entertainment, IMF: The International Music Feed, ManiaTV.com, The Museum of Television & Radio, Newsgator, Sundance Channel, TurnHere, Vibe Media Group, Washingtonpost.Newsweek Interactive and Ziff Davis.

NBC calculates these sites have a combined monthly reach of more than 80 million unique users.