NBCU, Intel Make Pact for Hi-Res Online Shows

Sep 28, 2006  •  Post A Comment

NBC Universal and Intel have made a deal to create an online service called VIP Access that allows users of laptop computers with Intel Centrino chips and Viiv technology to download high-resolution programming from NBC.

More than 20 shows from NBC and its cable networks will be available beginning this week, including full seasons of “Heroes” and “Studio 60 on the Sunset Strip,” the companies said Thursday. The shows will run with a pre-roll ad, but will otherwise be uninterrupted.

Intel is paying NBC an undisclosed sum for this arrangement.

“Great content coupled with a great experience is a key differentiator on the Web,” said Beth Comstock, president of NBC Universal Digital Media and Market Development, in a statement. “NBC’s VIP Access showcases some of the best content that we have, and we are proud to be working with Intel to deliver the best high-resolution online video experience available to consumers.”