Bob Wright, Mark Cuban and Martha Stewart will be among the television industry personalities interviewed or appearing during Advertising Week events in New York this week.
The gathering, which starts today, is devoted to highlighting advertising’s economic, social and cultural impact, according to Advertising Week co-chairman Ron Berger, CEO of Euro RSCG Worldwide and chairman of the American Association of Advertising Agencies.
“A lot of conversation is going to be about content and distribution channels and download and iPods and how does advertising get affected as a result of that,” Mr. Berger said.
Advertising Week is in its third year, and Mr. Berger said that considering how young the conference is, the program and speakers feature big gets who are likely to elevate the dialogue.
“What’s exciting is that oftentimes industry conferences become sort of the industry talking to themselves, and I think what we have is we’re bringing a really high quality of speaking and issues from outside the industry that are directly related to the industry,” Mr. Berger said.
One session features executives from Microsoft talking about the burgeoning area of adver-gaming, or placing ads inside video games. Another session features the commissioners of the NBA, NHL and LPGA discussing marketing, advertising and branding issues.
Mr. Berger expects about 60,000 people to attend and for the event to generate upward of $50 million to $60 million in revenue to the city.
Some of that is attributable to a push to get advertising-related associations to hold events during Advertising Week. Mr. Berger will appear on “Good Morning America” to kick off a new Ad Council campaign that introduces a new superhero, the Red Defender, who emphasizes the importance of giving blood.
The Four A’s and the Advertising Research Foundation will also conduct their Consumer Engagement Conference during the week.
Also holding events are the National Advertising Division of the Better Business Bureau, The Internet Advertising Bureau and Advertising Women of New York.