Spengler Takes New Post at Initiative

Sep 8, 2006  •  Post A Comment

Media agency Initiative North America named Tim Spengler to the new post of chief activation officer.

In his new role, Mr. Spengler will lead the company’s buying efforts for network, local broadcast, print and online media. He has been executive VP, director of national broadcast.

He will also head a newly created Implementation Council that includes top executives at the agency responsible for traditional, digital and emerging media. The council will act as a centralized operating network integrating the day-to-day operations of all of Initiative’s buying units.