Sunbeam to Acquire Tribune Station Assets in Boston

Sep 14, 2006  •  Post A Comment

Sunbeam Television on Thursday said it agreed to acquire the assets of WLVI-TV, Boston, from Tribune Co. for $113.7 million.

Operations of the CW affiliate will be combined with those of Sunbeam’s WHDH-TV, an NBC affiliate. Sunbeam plans to re-brand WLVI’s newscast as “7 News on CW56.” WHDH is on channel 7 and WLVI is on channel 56.

Sunbeam Owner Ed Ansin said the duopoly offers economic advantages of operating both stations out of one plant. Sunbeam also owns WSVN-TV in Miami.

Under terms of the agreement, the approximately 100 WLVI staffers remain employees of Tribune Co. Mr. Ansin said he expects to add about 30 people in all departments to the WHDH staff. He expects many of those added staffers to be from WLVI.

Mike Carson, general manager of WHDH said no decisions have been made about whether WLVI’s talent will continue to anchor the newscast.

Tribune has been selling assets, including some of its TV stations.