ABC Sweeps Wednesday as ‘Lost’ Loses Viewers

Oct 19, 2006  •  Post A Comment

ABC enjoyed its usual Wednesday night victory among adults 18 to 49 and households, but is facing a potentially worrisome trend: “Lost” losing viewers.

The J.J. Abrams drama has posted week-to-week losses for the first three episodes of the new season, according to Nielsen Media Research preliminary overnights.

Last night’s show garnered a 6.5 among adults 18 to 49 — down 28 percent from a comparable performance last fall despite a season-high lead-in from “Dancing With the Stars: Results Show” (4.9). Furthermore, “Lost” drained viewers in its second half-hour, which hasn’t previously happened in an original episode, and was second in total viewers for the 9 p.m. hour to CBS’s “Criminal Minds.”

Still, “Lost” easily won the night for ABC, which averaged a 4.9 among 18 to 49 and a 9.4 for households. And ABC pointed out that “Lost” grew from the previous week in men 18 to 34 and that baseball on Fox might have contributed to the drop in the second half-hour.

“Lost” led into freshman drama “The Nine” (3.2), which was up among women and young adults.

CBS came in second for the night thanks to “CSI: NY” (5.0) and “Criminal Minds” (4.5). In the 8 p.m. hour, apocalyptic freshman drama “Jericho” posted its lowest rating yet, a 3.1.

NBC was third with its potpourri of comedy, reality and news. Episode two of “30 Rock” fell 21 percent from its premiere to a 2.3. Fellow freshman comedy “20 Good Years” also fell, down 16 percent from last week’s launch to a 2.1. “The Biggest Loser” had a 3.1 and “Dateline” garnered a 2.6.

On Fox, Game 6 of the NLCS baseball series had a 3.2, though Fox noted that preliminaries for the games tend to be unreliable.

For The CW, “America’s Next Top Model” had a solid 2.5, followed by “One Tree Hill” with a 1.3.