AOL’s video service will add Paramount Pictures movies to the Web site’s collection of films available for download.



AOL is beefing up its service to compete in the burgeoning download-to-own market against competitors such as Amazon and iTunes. AOL already has deals for movie downloads with 20th Century Fox, Sony Pictures Home Entertainment, Universal Pictures and Warner Bros.



The service now offers more than 300 titles and prices range from $9.99 to $19.99 per movie. The service is available online at http://www.aolvideo.com.



AOL Video also announced a partnership with BlueHighways TV, an emerging TV network focusing on bluegrass and western lifestyle programming.