Behrendt, Ablow Receive Slot Shifts

Oct 25, 2006  •  Post A Comment

Freshman syndicated talk shows were shuffled in a few mid-sized markets , with Sony Pictures Television’s “Greg Behrendt” and Warner Bros.’ “Dr. Keith Ablow” being switched to different time slots.

“Behrendt” was shifted by WRBW-TV in Orlando (from 4 p.m. to 1 p.m.), WFLX-TV in West Palm Beach (from 4 p.m. to 2 p.m.), WTVZ-TV in Norfolk (from 3 p.m. to 2 p.m.) and WBXX-TV in Knoxville (from 10 a.m. to 1 p.m.).

Warner Bros.’ “Dr. Keith Ablow” also had some slight shifts. In Seattle on KONG-TV, the show was moved from 5 p.m. to 6 p.m., and in Orlando, on WRBW-TV, it moved from 3 p.m. to 2 p.m.

The news comes on the heels of NBC Universal’s “Megan Mullally Show” receiving time period setbacks in New York, Los Angeles and Columbus, Ohio.

“Behrendt” and “Ablow” have also struggled to gain traction in the ratings. For the week ending Oct. 15, “Behrendt” was the lowest-ranked syndicated talk show, pulling a 0.7, its weakest average to date, according to Nielsen Media Research. “Ablow” was a 0.9.

By contrast, breakout talker “The Rachael Ray Show” had a 2.0.

According to Sony Pictures Television, the “Behrendt” shifts were not downgrades but efforts to improve the show’s delivery, and initial results are positive. For instance, in Orlando “Behrendt” was moved out of a court block and into a talk block, where early ratings are three times its former performance.