JPMorgan Chase will sponsor a multipart mini-drama that will premiere during a limited-commercial-break presentation of the movie “Castaway” this Friday on TNT.
The first four parts of the mini-drama will appear on TNT. The fifth part will appear on TNT.tv. The mini-drama features Chase’s new rewards credit card, called Chase Freedom.
As part of the digital marketing program, consumers who watch part five will be able to enter a sweepstakes at TNT.tv. The top prize is a choice of cash or a travel package.
After the four parts appear on TNT, they will be available online.
Chase Inks Sponsorship of Mini-Drama on TNT
Oct 5, 2006 • Post A Comment