Google Video Making Moves on Ad Front

Oct 30, 2006  •  Post A Comment

Google Video launched a new service Monday to help viral video creators make money via advertising and also lured a pair of high-profile Web video creators to Google Video for an exclusive run.

Earlier Monday, Google Video posted the sequel to the wildly popular “Diet Coke and Mentos Experiment” that ran across several viral video sites this summer and finally found a permanent home on Revver, where the video earned the creators, Stephen Voltz and Fritz Grobe, more than $35,000 in ad revenue.

But Google landed an exclusive on the follow-up video for three months. In the second installment, the creators set off another Diet Coke and Mentos-fueled experiment, this time creating a giant domino-style chain reaction in a grassy field. At the end of the clip, a static screen thanks Coke for making the video possible and directs user to coke.com. Google connected the creators with Coke.

“We would like to get to a model where we would monetize all types of video. We are working in that direction,” said Peter Chane, group business product manager for Google Video. “Videos are like Web sites. With Google AdSense you can monetize the smallest Web sites. With videos, over time, you will have a similar model.”

He added that Monday’s deal marks the start of Google’s work as a matchmaker between advertisers and semi-professionally produced video content. Google shares the revenue with the video creators, who are compensated each time someone watches the video, Mr. Chane said.