KNBC in Los Angeles Downgrades ‘Mullally’ Show

Oct 23, 2006  •  Post A Comment

Add Los Angeles to the list of markets downgrading Megan Mullally to less desirable time slots.

On Monday, KNBC quietly moved stage and screen star Megan Mullally’s nationally-syndicated talk show to noon from 3 p.m., where it has played since its Sept. 18 debut.

The Los Angeles downgrade follows a similar move at WNBC in New York two weeks ago and at a Columbus, Ohio NBC station last week. The time shifts constitute a new hurdle for “The Megan Mullally Show,” which has trailed behind other freshman talk programs such as “Rachael Ray.”

“Megan” last week posted a 13 percent increase in ratings compared with the prior week, but still averaged a .9, according to Nielsen Media Research. That’s less than half the audience “Rachael” garnered.