MyNetworkTV’s pair of prime-time telenovelas showed signs of ratings stability, and perhaps even growth, in their fourth week on the air.
“Desire” and “Fashion House” maintained their ratings among total viewers, adults 25 to 54, and women 18 to 49 for the week of Sept. 25, according to data from Nielsen Media Research.
In households, “Desire” and “Fashion House” averaged a 0.6 rating and a 1 share. In the preferred prime-time demo of 18 to 49, both novelas averaged a 0.3 rating/1 share.
In addition, both shows increased their women 18 to 34 ratings week to week. “Desire” was up 33 percent to a .4 rating, and “Fashion House” was up 25 percent to a .5 rating.
A rating represents the percentage of all TV homes in a measured area that are tuned to a program. The share represents the percentage of sets that are in use that are tuned to a program.