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News Corp., Nielsen Sign Eight-Year Deal

Oct 25, 2006  •  Post A Comment

Nielsen Media Research and News Corp. announced Wednesday they have signed an eight-year agreement for Nielsen to provide audience measurement services for 49 News Corp. TV entities. The pact consolidates more than 150 individual agreements between the companies. Financial terms were not disclosed.

“This agreement, which was more than a year in the making, affords us much greater efficiencies and simplicity in our relationship with Nielsen,” Gary Ginsberg, News Corp.’s executive VP of corporate affairs, said in the announcement. “We’re very pleased to put our differences with Nielsen behind us and to usher in a new era of constructive and even deeper relations between our two companies.”

Mr. Ginsberg was alluding to, among other things, Fox’s resistance two years ago to Nielsen’s Local People Meter rollout before the sudden loss of younger and minority viewers could be explained and corrected.

As part of the deal, Nielsen has agreed to follow through on its commitment to Fox and other clients to invest about $50 million in programs designed to enhance response rates of participants in its samples, with special emphasis on younger demographics and communities of color.

“In an era of digital television and multiple delivery platforms, we believe it makes sense for our clients to take an integrated approach for audience measurement,” said Dave Thomas, Nielsen senior VP of strategy and business development.

News Corp. entities and affiliates covered under the agreement include 35 Fox-owned local television stations, including those in markets measured by LPMs; Fox Broadcasting Co., Fox News Channel, FX, Speed, National Geographic Channel, Fox Soccer Channel, Fox Sports Net, Fox Sports en Espanol, DirecTV, Twentieth Television and 20th Century Fox Film Corp.