Nissan, ESPN in Cross-Platform Heisman Campaign

Oct 20, 2006  •  Post A Comment

Nissan is launching a Heisman Trophy campaign that culminates with the award ceremony on ESPN, which will be presented by the automaker.

The multifaceted “Chase for the Heisman” campaign features the 2007 Nissan Titan. It includes national TV spots that debut Oct. 21 and Nov. 4 during college football games on ESPN and ABC, as well as pre-game and in-game vignettes and a print ad in ESPN the Magazine.

Nissan also has a presence on ESPN the Magazine’s “Gridiron Blowout Tour,” which visits a university each week. At tour stops, fans have an opportunity to have a photo taken with the Heisman Trophy. The photos are posted online.

The campaign urges viewers to vote online for the player they believe should win the Heisman Trophy. The player with the most online votes gets one additional vote in the official Heisman award tabulation. One fan voter wins a trip for two to New York to attend the awards ceremony and have his or her picture taken with the trophy and the winner.