Half-hour shows and comedies have the greatest potential to expand their audiences through online delivery. That’s the finding of new study from Interpret Research that bolsters the widely held belief among television executives that online delivery of a TV show grows the audience. In fact, shows with “fair-weather” fans, or rare and occasional viewers, have the greatest potential to augment their viewership with online delivery of episodes, the report found. That includes shows such as Comedy Central’s “The Daily Show With Jon Stewart,” with 82 percent of viewers qualifying as occasional or rare; and Fox’s “The Simpsons,” with 73 percent watching occasionally. More than 22 million rare or occasional viewers of “The Daily Show” expressed interest in watching it on new platforms, which would catapult the show’s total audience to nearly 30 million, the report said.
Former Yahoo Exec Joins Veoh Board
Online video service Veoh Networks has brought former Yahoo executive Ted Meisel to its board of directors, joining industry heavyweight Michael Eisner, former Disney CEO. Mr. Meisel previously served as president of Yahoo Search marketing. Veoh has inked deals with TV networks including TNT. Mr. Meisel’s appointment signals that Veoh plans to offer advertising on its Internet television broadcasting network, making it possible for programmers to monetize their content, Veoh said.