Viral Video: Somebody’s Watching

Oct 2, 2006  •  Post A Comment

TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet.

The setup: OK, so maybe this viral video thing does work. First, writer-producer Bill Lawrence generated tremendous grass-roots buzz when the pilot for then-defunct show “Nobody’s Watching” was downloaded more than 600,000 times on YouTube in July. That attention earned him a development deal with NBC for scripts and Web-only episodes. To further the show’s cause, Mr. Lawrence and his co-creators crafted a viral video featuring the stars of “Nobody’s Watching” taking their own crack at Diet Coke-and-Mentos-esque fame: They test the chemical reactions various candies cause when dropped into beverages. Candy corn and root beer trigger a fire; the union of SweeTarts and Sprite create a baby chick, and the little-known Toucan Toes-and-milk combo transports the duo to a parking lot, an S&M party and the beach. Now that’s buzz.

The source: Word on the street is the series creators posted the clip Sept. 20 on YouTube.

The hits: As of Sept. 28, the video corralled nearly 1.4 million views on YouTube. The video was also viewed nearly 100,000 times on Google Video and 800,000 times on Break.com.

VIDEO: Somebody’s Watching