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Yahoo Earnings Disappoint but Video Visitors Increase

Oct 18, 2006  •  Post A Comment

Yahoo delivered a disappointing earnings report to investors Tuesday with the news that its third-quarter profit dropped 38 percent as ad sales slowed in the important automotive and financial services sectors.

But video is the one bright spot for the company, according to the most recent figures from audience measurement firm Nielsen//NetRatings. Yahoo Video ranked as the fastest-growing channel on Yahoo from the third quarter of 2005 to the third quarter of 2006, followed by Yahoo TV, Nielsen said.

In the third quarter of 2006, Yahoo Video lured a monthly audience of about 5.7 million, up 245 percent from 1.6 million visitors a year ago. Yahoo TV drew a unique audience of 7.9 million in the third quarter, up 38 percent from 5.7 million in 2005.