ABC Scores Thursday Demo Win

Nov 10, 2006  •  Post A Comment

ABC was the top-rated network in the key demo Thursday, an evening when overall prime-time viewing was down from the previous week.

According to Nielsen Media Research, prime-time viewership levels were down 4 percent from last Thursday. As a result, several top-rated shows had unusually low viewership numbers.

ABC managed to win the evening, but “Ugly Betty” at 8 p.m. delivered its lowest rating to date in the key demo of adults 18 to 49 (4.1) and “Grey’s Anatomy” (8.5) had its weakest performance since January. In the 10 p.m. hour, ABC had a “Desperate Housewives” rerun (3.7), which improved on former time slot resident “Six Degrees.”

Second-place CBS also felt the viewership drop, with “Survivor” (4.9) at 8 p.m. garnering its second-lowest rating ever. “CSI” (6.8) turned in its lowest rating in two years, while “Shark” (3.9) was up a notch.

NBC’s slate was about average, with “My Name Is Earl” (3.7), “The Office” (3.9), “Deal or No Deal” (3.8) and “ER” (5.8).

Fox had two episodes of “Til Death” (1.7 and 1.9), followed by “The O.C.” (1.5), which seems stuck at that rating but did gain some viewers overall.

On The CW, “Smallville” had a 1.9 and “Supernatural” a 1.4.