Daily NHL Clips Headed for YouTube

Nov 15, 2006  •  Post A Comment

The National Hockey League has become the first sports league to agree to provide content to YouTube.

Under the agreement, announced Wednesday, the NHL will provide short clips daily to YouTube during the 2006-07 season.

The league will be able to identify NHL content posted by other users using YouTube’s “Claim Your Content” program, and has the option to remove that content from YouTube.

The league will share in revenue from advertising placed adjacent to NHL content.

“The partnership will enable the NHL to expose YouTube’s vast audience to all of the excitement and drama of the new NHL,” said Doug Perlman, NHL’s executive VP for media. “What a great way to showcase the talent of our athletes.”

The NHL has also agreed to provide game highlights and replays to Google Video.