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Hallmark Goes to D.C. to Do Well by Doing Good

Nov 28, 2006  •  Post A Comment

The Hallmark Channel went to Washington to support U.S. troops and try to bolster its status among politicians.

The cable network signed on as the 32nd corporate sponsor of the “America Supports You” and sent some of the stars of its “The Christmas Card” movie to visit wounded troops in hospitals around Washington.

Hallmark President and CEO Henry Schleiff also took the opportunity to thank legislators and politicians for supporting the kind of family-friendly programming his network airs.

“I think we are trying to signal to Washington that we are an important network,” Schleiff said at a press conference. “It’s no secret that this is a network that has issues when it comes to distribution. I think what we are trying to say is, ‘Look Washington. Look at the kind of programming we provide and we appreciate your support. We appreciate your support for family-friendly programming and we appreciate your support for independent networks.'”