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Iams Pet Food Brand to Sponsor TNT Movie Franchise

Nov 2, 2006  •  Post A Comment

Procter & Gamble’s Iams pet-food brand will be the first sponsor of TNT’s Dramatic Difference Movie, a new franchise that will feature profiles of community organizations.

The first movie to receive the Dramatic Difference treatment will be “Drumline” on Friday at 8 p.m., the network said in a statement Thursday. During the telecast, co-sponsored Dramatic Difference billboards and tune-in spots will mention Iams.

During the presentation, the organizations Canine Assistants and Stray Atlanta will be spotlighted in vignettes. Viewers will be directed to TNT.tv to read additional information on the organizations and tips on how viewers can become more involved in their community. The site will also allow viewers to tell stories about people and organizations that might be featured in future installments.

Other Dramatic Difference Movies sponsored by Iams will include “Ocean’s Eleven” on Dec. 23 and “Sleepy Hollow” on Dec. 29.