In an effort to boost usage of its TurboNick broadband service, Nickelodeon has allowed kids to vote online for which “SpongeBob SquarePants” episodes they want to see on-air for the network’s upcoming “SpongeBob” marathon that runs Thursday and Friday.

From the start of voting Oct. 5 through Oct. 30, the site received nearly 3.75 million votes and served nearly 2.5 million streams of “SpongeBob” episodes. The voting will continue through Thursday and is part of the network’s efforts to let viewers program the channel. It’s also one of the latest examples of how users are able to control their viewing experience by letting online feed on-air.

The 7-year old “SpongeBob SquarePants” is one of the network’s most successful franchises. It’s been the top-rated animated series for kids 2 to 11 for 17 of the past 20 ratings quarters, Nickelodeon said. The marathon will feature the viewers’ top 100 picks.