MySpace, the largest social networking Internet site, is planning its first foray into producing video programming with a concert webcast set for Nov. 18.
The “MySpace LIVE!” production will combine video of musical performances by artists including Paul Oakenfold with user-generated content, the company said Monday in a statement. Marc Scarpa, who worked on the webcast of the Tibetan Freedom Concert in 1996, will direct the production and created a six-minute viral video from the content for distribution on MySpace.
The entry of MySpace into video production marks a new turn for the company, which began as a meeting place for Web surfers and has developed into the third-largest video sharing site, according to Nielsen//NetRatings. News Corp. purchased MySpace last year and is trying to maximize the site’s potential by using it to promote shows on Fox television networks and to link advertising to content.
MySpace Dips Toes Into Video Production
Nov 13, 2006 • Post A Comment