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NBC Widens Lead Among Newscasts

Nov 14, 2006  •  Post A Comment

“NBC Nightly News” stretched its lead in the network evening newscast race the week of Nov. 6, which was dominated by the dramatic midterm elections.

And, for the first time under anchor Katie Couric, third-place “CBS Evening News” was unable to point to year-to-year increases.

“Nightly’s” average viewership for the week was 9.80 million, according to data from Nielsen Media Research. ABC’s “World News” finished second with 8.82 million viewers.

“CBS Evening News” finished 2.1 million viewers behind the leader, with an average 7.76 million viewers and a 2.0 rating/7 share in the 25 to 54 demographic that is most important to determining the price that can be charged for advertising time in news programs. Those numbers put “Evening News” down 4 percent and 9 percent, respectively, compared to a year ago, when Bob Schieffer was anchoring.

“Nightly News” averaged a 2.5 rating/9 share in the 25-54 demo, while “World News” averaged 2.5/9.

Year to year, “Nightly” was down 4 percent in viewers and down 7 percent in the demo, while “World News” was flat in viewers and down 12 percent in the demo for the week.