Syndicated Talk Shows Rise in First Week of Sweeps

Nov 21, 2006  •  Post A Comment

Several syndicated talk shows continued to rise during the first full week of sweeps, with a few veteran shows and newcomers benefiting from firing their biggest programming guns during November.

Leading the pack in gains was King World’s “Dr. Phil,” which had its best viewership in 18 months, according to Nielsen Media Research data for the week ending Nov. 12. “Dr. Phil” had a 5.9 household rating, which was up 11 percent week to week and was the only veteran talk show with gains versus the prior year.

“Dr. Phil” was the closest it’s been all season to genre leader King World’s “The Oprah Winfrey Show,” which was down 6 percent to a 7.2. In third place was Buena Vista’s “Live With Regis and Kelly,” unchanged at a 3.5. NBC Universal Domestic Television Distribution’s “Maury” hit a season high for the second week in a row, up 4 percent to a 2.5. Warner Bros.’ “Ellen DeGeneres” was unchanged with a 2.1. NBC Universal’s “Jerry Springer” was up 13 percent to a 1.8. CBS Paramount Domestic Television’s “Montel” was unchanged with a 1.7. Warner Bros.’ “The Tyra Banks Show,” was up 15 percent to a 1.5. And “Martha” was unchanged at 1.4.

Among freshman shows King World’s “Rachael Ray” still led by a wide margin, up 5 percent to a 2.1. Warner Bros.’ “Dr. Keith Ablow” was up 10 percent to a 1.1. Sony Pictures Television’s “The Greg Behrendt Show” was up 13 percent to a .9. NBC Universal Television’s “The Megan Mullally Show” was unchanged at .8.

Britney Spears filing for divorce caused some of the magazine shows to spike, with CBS Paramount Domestic Television’s “Entertainment Tonight” garnering a 5.6, its highest rating in 8 months and up 4 percent compared to the prior week. Second place was King World’s “Inside Edition,” up 6 percent to 3.6. CBS Paramount’s “The Insider” was up 4 percent to a 2.7. NBC’s “Access Hollywood” was unchanged with a 2.6. Warner Bros.’ “Extra” had a season high 2.3.

Other ratings highlights include King World’s “Jeopardy,” which had a season high 7.0 thanks to its celebrity edition. Buena Vista’s “Who Wants to be a Millionaire” was unchanged at 3.4, but still up 10 percent over last year. And Warner Bros.’ court show “Judge Mathis” was up 4 percent for the week to a 2.5.