VH1’s Syndicated Player Will Put Content on User Web Sites

Nov 13, 2006  •  Post A Comment

VH1 announced Monday the Nov. 27 launch of a syndicated player as part of its VSPOT broadband channel that will allow users to put VH1-produced special content on their own Web sites.

“Home Purchasing Club,” an eight-episode satirical series about home shopping channels, will be the first broadband series available on the player.

The player allows users to put the VH1 content on their own Web sites, and users can send the content to others. The content in the player will automatically update with subsequent episodes.

“Syndication is a huge trend for 2007,” said Will Richmond, president and founder of Broadband Directions. “VH1’s move to syndication is an indication that those providers realize that syndication is a great way to reach more people and thus increase ad revenues.”

VSPOT launched in July 2005, and its streams have grown an average of 38 percent each month in 2006, according to VH1.